The data hongkong Diaries
The data hongkong Diaries
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Take note: Snap’s advertising and marketing resources only publish viewers gender data for “woman” and “male” people, though the figures released for these demographics don’t often add up to the whole person figure, so percentages proven in this article may not sum to 100%.
*Advisory: we’re aware that usage costs in surplus of one hundred pc from the population, “eligible” population, and / or World wide web end users may perhaps appear implausible, but we’ve elected to republish source data “as is”, to permit audience to make their unique judgements. Remember to see our in depth notes on data to learn more about these anomalies.
On the other hand, as we noted while in the Facebook area previously mentioned, alterations from the viewers arrive at figures posted in Meta’s advertisement arranging equipment usually do not essentially correlate with Over-all improvements in its platforms’ active person bases.
Because of this, we suggest warning when comparing the social websites consumer values posted Within this yr’s reviews with These released in preceding years, Specially because improvements in claimed values could be the result of “corrections” from the resource data, along with improvements in actual consumer behaviour.
Also, we’ve found some especially bizarre trends within the data noted in X’s promoting equipment in the last 12 months, so we’d suggest warning With regards to analysing these X figures.
The quantity of social websites end users in Hong Kong Initially of 2024 was such as 86.2 per cent of the overall populace, but it’s crucial that you tension that social media buyers might not characterize distinctive persons (see our in depth notes on data to discover why).
On the other hand, Be aware that LinkedIn’s promoting equipment publish viewers attain data dependant on complete registered members, as an alternative to the month to website month Energetic consumers that kind The idea of your advert arrive at figures published by most other social media platforms.
As being a result, the most recent published figures for Web use invariably less than-stand for reality, and actual adoption and progress could be larger as opposed to figures proven below counsel. Be sure to see our extensive notes on data for additional facts.
You’ll also obtain the complete Digital 2024 report for Hong Kong inside the “full report” portion below, but we’ll commence by having a look with the critical headline quantities for Hong Kong this 12 months.
▶ In search of additional TikTok stats? Click this link to examine our in-depth TikTok data For each state on the earth.
These headline stats present a fantastic overview in the “state of digital” in Hong Kong, but so that you can seem sensible of how digital tendencies and behaviours are evolving, we need to dig further to the data.
The 1st released figures are identified as "progress estimates". The progress estimates contain the true expansion of overall GDP and its main expenditure parts. When extra data turn out to be obtainable, the advance estimates might be revised.
Note: Meta’s marketing assets only publish audience gender data for “woman” and “male” customers.
This contrasts Along with the gender data made available from the advertising and marketing equipment of platforms like Fb, which relies over the gender that people by themselves enter in their own personal profile.